DROP #002 - coming soon

Thank you for showing up in a way we never expected. Drop #002 is already in the works, and we can’t wait to get these next Shrugs in your hands.

Featured Shrugs

The Shrug- "Zesty Lemonade"
The Shrug- "Zesty Lemonade"
The Shrug- "Glow Worm"
The Shrug- "Glow Worm"
The Shrug- "Darth Baiter"
The Shrug- "Darth Baiter"
The Shrug- "LimeGiGi"
The Shrug- "LimeGiGi"
The Shrug- "Space Cowboy"
The Shrug- "Space Cowboy"
The Shrug- "Baja Bass"
The Shrug- "Baja Bass"
The Shrug- "Pumpkin Spice"
The Shrug- "Pumpkin Spice"
The Shrug- "Electric Pickle"
The Shrug- "Electric Pickle"
The Shrug- "Cold Shoulder"
The Shrug- "Cold Shoulder"

THE SHRUG IN THE WILD

A curated lineup of casts, swims, and on-the-water moments that show exactly how The Shrug performs in real fishing conditions.
WATCH MORE HERE
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Built for Bad Days on the Water

Bad Day Baits isn’t about perfection — it’s about patience, persistence, and stubborn anglers who don’t quit when the bite sucks. If you're here, you're probably one of us. Welcome to Bad Day Baits.

How This All Happened

Caught on a Bad day

REAL ANGLERS. REAL CATCHES.